History

Broadway is often referred to as the ‘Jewel of the Cotswolds’ due to its charm and picturesque beauty. Nestling at the foot of the steep Western Cotswolds escarpment, the wide main street (the ‘broad way’) is lined with red chestnut trees and historic honey-coloured buildings many of which date back to the 16th century. Broadway has a long and interesting history and there is documentary evidence of a settlement in this region dating as far back as Roman Times.

A charter by King Edgar in 972 granted the Benedictine Abbot of Pershore possession of Broadway and it provided a large chunk of income to the Abbey until Henry VIII’s Reformation of 1538. The Crown sold the Manor of Broadway in 1558 and over the next 200 years it was owned by a succession of interesting characters.

The first of these owners was Sir William Babington who was ultimately forced to sell to raise funds to assist his son Antony, who was tried as a conspirator in a plot to assassinate Queen Elizabeth I and free Mary Queen of Scots. Antony was eventually found guilty and hung, drawn and quartered.

Another famous family of owners were the Sheldons, who were some of the largest landowners in the Midlands and who kept the Manor for over 200 years. ‘Mistress’ Ann Sheldon’s reputation was as ‘the most bountiful woman of her degree in all England’. It was Ann’s brother Ralf and their father who made the famous Sheldon Tapestries, a selection of which are exhibited in the Victoria and Albert Museum.

Around 1600 the stage coach gained popularity as a mode of transport and Broadway became a major staging post, providing shelter and refreshment for passengers in addition to fresh horses for the steep haul up the escarpment and the services of grooms, ostlers and blacksmiths. Hostelries and inns (the most famous of which is the Lygon Arms) flourished and at one time there were 33 public houses in Broadway.

In 1856 rail travel became widespread and fashionable and the days of stage coach travel quickly came to an end. As the through traffic lessened Broadway became a destination for those seeking peace and tranquillity. Victorian artists and writers were drawn here and subsequently the famous Arts and Crafts movement made its home in this area. William Morris (one of the movement’s founding fathers) found a much loved retreat in Broadway Tower which watches over Broadway from the top of Fish Hill. This spectacular folly was built by Lady Coventry in the 1790s and on a clear day you can see 14 counties from the top of its 65 foot tower. Many famous artists have been greatly inspired by their time in Broadway and some very famous pictures have been painted here. Frank Millet painted ‘Between Two Fires’ at Abbot’s Grange and John Singer Sargent painted ‘Carnation, Lily, Lily, Rose’ between Farnham House and Russell House.

Despite its ongoing popularity with visitors, Broadway remains unspoiled and resists commercialisation. These days the intriguing, historic, mellow stone buildings house a fine range of high quality specialist shops, galleries, tea rooms, hotels and restaurants. Each new visitor is seduced by the magical charm and historic beauty of Beautiful Broadway.