Being that when people go to search on the internet, they don’t get past the first page of results, it is important that you prioritize ranking your page higher. Many people may think of this as an impossible task. However, if you follow all the recommended steps by Google as directed you will rank higher and get more page views.
5 ways to increase your site’s visibility
- Optimize your website’s load time
Making your website load faster particularly on mobile is very important. This is because Google has been using a website’s speed as a ranking factor for a while now.
Running an online test of your website’s speed will give you some insight on how it is performing and give you a report containing a checklist of things you can do to help you speed up your website.
This could be minimizing the number of HTTPS requests on your site, ensuring image file sizes are as small as they can be, using fast hosting and many more. Whatever is on that checklist should be adhered to if you want to rank higher on google.
The emphasis on your site’s speed is to ensure a good user experience for the people viewing.
- Use relevant keywords
Make sure that your page titles and meta descriptions contain keywords that you want to rank high for and also the accurate description of your page content. This is because in the search results you will often find snippets of a site’s meta description. Google uses this to determine how relevant your site is to particular searches.
You could also use long tail keywords. As an upcoming business, it may be hard to rank for top keywords. This is why using a phrase that contains three or more words is better because it may help you rank easier.
However, identifying these long tail keywords is not easy. Using a tool like Google keyword planner will help you find keywords that are relevant to your site and see what the competition for each looks like. This will help you avoid what you shouldn’t be optimizing for and select the ones that work best.
SEO and keyword research will always go hand in hand. This is because you are able to optimize your site by choosing the main keywords that you would rather rank for. This gives you a much better chance of having more site visits and page views.
- Have a link building strategy
Despite all the keyword research and perfection of your URLs and meta description, you still need to get visitors to your site. The best way to do this is by using backlinks. This basically means that another site links to your site which will direct their readers to your site.
Backlinks can be achieved by approaching a website and requesting them to link to your site or writing up long-form content that is so informative that people just want to link to it. It basically boils down to the value you can provide either to the site or its readers.
These links are seen by Google as votes. Stating that your content is good and should be shown to even more people. However, as you strive to get those backlinks, remember to keep in mind it is always quality over quantity. Getting the backlinks from a highly authoritative site goes much further in increasing your SEO ranking than getting your links from many smaller unknown websites.
Be patient and put in the work. Avoid any penalties from Google by staying away from the unnatural way of gaining the links.
- Update your site frequently
This is where having a blog becomes very important. Google wants to see an active website with real-time engagement from its site visitors. Since you won’t always have a product to launch or information and updates the blog will be of great help.
You will be able to share some knowledge with your readers and you will get to interact with them and get to know more about what they would love to see from you. This kind of engagement is important because it will send the right signals to Google and help your SEO rankings.
It also gives you an added advantage because readers will always come back for great content.
- Diagnose and fix any current penalties
It is important to do this because putting in all the work to optimize your site while in such a state is a waste of your efforts. Start by analyzing your inbound links and get rid of all the broken and spammy links that you may have.
Also, fix any problems your site may have. This will help improve your user experience which means your site visitors will be visiting your website more. This will increase your chances of ranking higher.
Ranking higher and increasing your visibility is possible and within everyone’s reach if only you implement the above and stick to it. Whatever your goal is to always remember to provide quality content for your readers. This will go a long way in establishing great relationships and gaining traffic from your readers sharing your content to others. Remember an active website is one of the factors that would influence Google and rank your website among the top.
Take your time and understand that you won’t get a million page views in one night. It will require great commitment and the zeal to want to know more. Go beyond your comfort zone and learn something new about optimizing your website. Allow yourself to make mistakes and correct them to avoid derailing your progress.
Keep an eye on the algorithms and try to learn more about them. Get to know what happens when these algorithms are changed and how you can take advantage of the changes to boost your site and gain your desired SEO ranking.